Campaign Analyst

AdCouncil

Responsibilities:

Monitor and analyze a breadth of data, including traditional media data, website data, social media data (both paid advertising and organic social), organic social listening data, digital medi data to provide insight into the performance of clients' omni-channel marketing programs

Collaborate with various teams to build campaign objectives, identify measurable KPIs, and develop measurement strategies

Represent the Analytics department within internal campaign cross-functional teams, owning all marketing analytics responsibilities and deliverables

Ensure consistent and relevant analytics reporting across campaigns with the intent to optimize and influence strategic direction

Present comprehensive findings and recommendations to both sponsors and partners

Conduct ad hoc analysis as needed to provide real-time insight on new campaign launches and high-profile events and issues

Assist efforts to improve and refine analytics offerings by staying up to date with emerging trends and best practices

Qualifications:

Bachelor's degree in a marketing or business equivalent preferred

2-4 years in marketing analytics and/or data analysis

Strong storyteller and insights communicator

Expertise in Google Analytics and BI tools (e.g. Tableau), and/or social media performance preferred

Ability to manipulate and visually present data via Excel and PPT 

Proven track record of driving analytical insights into tangible results

Ad Council:

The Ad Council campaigns raise awareness, inspire action and save lives. The Ad Council is the New York-based non-profit organization behind iconic social good communications programs featuring Smokey Bear, “Friends Don’t Let Friends Drive Drunk” and “Love Has No Labels.”

We work hand in hand with the leading non-profit and government agencies, such as Feeding America, Autism Speaks and FEMA, to develop over 40 national campaigns each year including Bullying Prevention, Shelter Pet Adoption and Texting and Driving Prevention. We use all the tools in the communications arsenal including developing PSAs, apps and games, content for social media, engaging talent, conducting media relations and grassroots marketing and creating digital and live events to raise awareness around our causes. We also get to work with our incredible Board of Directors companies such as Facebook, Buzzfeed, Google/YouTube, Snap, Pandora and Upworthy/GOOD to ensure we’ve got the latest tactics, tools and platforms that will have the most significant social good impact.

Having produced thousands of campaigns addressing pressing social issues of the day, the Ad Council has affected, and continues to effect, positive social change. To learn more about the Ad Council and our impactful campaigns visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work, and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.

The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please contact please submit your request through one of the following methods listed below:

Fax (212) 922-1676 or

US Mail to the Advertising Council

Attn: Human Resources

815 2nd Avenue; 9th Floor

New York, NY 10017