Digital Content and Social Media Specialist (Higher Education Assistant)

CUNY TV

Duties and responsibilities include, but are not limited to:

- Conducts the day-to-day operation of CUNY TV's lnstagram, Facebook, Twitter and Linkedln platforms, including scheduling/posting content, monitoring, responding and tracking metrics; generating original social content for lnstagram stories.

- Develops overall media and communications strategy.

- Stays up to date and integrates the latest social media trends and best practices.

- Provides monthly reporting on key social media metrics and tracks progress toward goals.

- Strategizes for each program and recommends improvements on different marketing platforms such as Social Media and email marketing.

- Develops concepts and ideas and manages campaign from concept to execution.

- Pulls data across social platforms and publishing tools to measure and report on content performance for optimization by acting on the information.

- Measures engagement and uses metrics to draw insights from the previous month's interactions.

- Prepares newsletter, press releases and pitch letters, promotional web announcements and other marketing messages via e-blasts.

- Updates and maintains the Email Marketing Calendar.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, English or a related field and four years' related experience required.

Other Qualifications:

- Demonstrable marketing and social media experience with analytical tools.

- Experience with Squarespace, Mail Chimp, Constant Contact and Microsoft Office. 

- Deep familiarity with social media and best practices, including how to maximize social media engagement. 

- Excellent writing and communication skills and strong knowledge of graphic design. 

- Attention to detail and commitment to producing high quality work and materials. 

- Self-motivated individual with experience in fast-paced work environments. 

- Strong team player, with an ability to engage with diverse staff to gather and consolidate necessary programmatic information in a timely manner.

CUNY TITLE OVERVIEW

Provides expertise in digital and visual communications to support and advance the College's multimedia presence.

- Researches and identifies new multimedia platforms that advance College programs and initiatives

- Works closely with management to understand and produce effective message elements

- Creates and aligns various communication work products such as video, digital formats, layouts, graphics, web pages, and microsites to ensure consistency and effective messaging

- Assesses, enhances and manages the user experience on digital platforms including social media

- Collaborates with graphic designers, webmasters, and other information technology professionals to create comprehensive broadcast and multimedia communications 

- Procures required internal and external resources and services and manages their utilization

- Performs related duties as assigned.

CUNY TITLE

Higher Education Assistant

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

For full consideration, submit a cover letter and resume online via CUNY's web-based job system, addressing how your experience and credentials fulfill the responsibilities and qualifications outlined.

The direct link to the job opening from external sources is:

https://home.cunyfirst.cuny.edu/psp/cnyepprd/GUEST/HRMS/c/HRS_HRAM.HRS_CE.GBL?

Page=HRS_CE_JOB_DTL&Action=A&JobOpeningId=21143&SiteId=1&PostingSeq=1

CLOSING DATE

21 days from approval

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.