Media Insights Analyst

Gamut

The Media Insights Analyst will perform data runs and analysis through the use of multiple research sources to support the media ad sales team and consult clients on their media plans. The right candidate will possess the curiosity to gain a deep understanding of consumer behavior, media trends, and audience measurement with an eagerness to tell a persuasive story with their findings. In this role, the Media Insights Analyst will report to the Senior Insights Manager and collaborate with the Sales, Marketing, Analytics, and Strategy Departments.  

Ad-Hoc Research Analysis

Access, report, analyze and interpret raw data culled from various syndicated research providers

Transform data points and audience measurement into creative and compelling insights

Strategically leverage qualitative data and insights to support internal Account Executives to drive sales revenue growth

Align client needs and challenges with research analysis to uncover marketing solutions

Attend and participate in internal/external meetings as needed; understand business objectives and serve as a vocal subject matter expert when communicating to others

Review advertising trends alongside consumer insights to identify prospective media opportunities for brands and clients

Clearly display research and insights through written and designed deliverables that effectively communicate the message

Independently manage project deadlines to ensure the timely delivery of ad-hoc sales requests