Social Media Analytics Manager – Research Analytics, Business Intelligence

Viacom

Working closely with the brand digital media leads the role will involve monitoring, reporting and analyzing performance of content across VIMN properties on digital media platforms, primarily social. This will include regular reporting and analysis across all key performance metrics, identifying trends and helping guide content strategy and audience development. In addition the role will provide competitive context and proactively anticipate industry trends and issues. As part of the Business Intelligence Research Analytics team the role will also proactively contribute to our aims of developing, enhancing and automating our reporting and analytics solutions in line with stakeholder and business requirements.

Responsibilities:

Provide regular reporting and analysis of shortform/social media content across key performance metrics (views, time spent, engagement rates, view through rates, sentiment etc)

Provide day to day insights on the performance of individual assets/content pieces and in turn be able to offer the best course of action based on the insight

Highlight trends and tell the story of content performance, identifying any anomalies or issues that need addressing

Run competitor analysis on other content types, brands and channels and use this insight to help guide our content strategies and give key insights in how we can adapt in order to grow

Be able to provide in-depth analysis and case studies on particular topics on request and report findings back to relevant teams

Deliver ad-hoc cross-platform (Websites, Apps & Social) reports & insights quickly to assist stakeholders with time sensitive business decisions

Manage forecasting process for nominated brand and advise on performance to estimate

Define workflow in internal and external systems to ensure correct data is captured and reported

Manage and understand requirements across stakeholder groups and be able to support business objectives for these groups

Work with the Reporting Operations group to develop, enhance and automate reporting solutions

Basic Qualifications

Experience of providing digital/social research analytics and data to senior stakeholders in an international business

Excellent knowledge and understanding of digital metrics and the wider digital industry

Excellent communication and presentation skills with the ability to demonstrate subject matter authority and expertise

Experience of key digital media reporting tools (e.g. Falcon, Tubular Labs, Adobe Analytics)

Understand concepts behind Business Intelligence (e.g. – data warehouses, automation) and how information can be used to drive competitive advantage

Hands-on technical BI skills, ideally including experience using BI reporting tools (e.g. Tableau)

Additional Qualifications

Ability to accurately interpret and translate varied and complex requests into actionable tasks

Proactively identify opportunities to improve processes and services provided

Demonstrate ability to quickly communicate timelines, prioritize, maintain focus, delegate if necessary and deliver results in a timely manner when faced with numerous urgent tasks

Have excellent attention to detail and ability to monitor and review the quality of work done by self and others to maintain appropriate standards

Be able to demonstrate Viacom Core Competencies and share VIMN values

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We’re an equal opportunity employer (EOE). 

At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.