NYWIFT Members’ Advertising Week & Sherri Shepherd Experience
Advertising Week New York came back for its 19th edition from October 16–19, this time at THE PENN DISTRICT, bringing together the brightest minds in marketing, advertising, media, and tech. With an immersive and interactive program, attendees had the opportunity to learn from industry leaders, discover new trends and network with professionals from around the world. NYWIFT members attended - and made a special connection with TV host Sherri Shepherd!
READ MOREMeet the New NYWIFT Member: Allegra Oxborough
Let’s all say hello to Allegra Oxborough! Originally from the Midwest, Allegra now resides in Brooklyn, NY. A versatile filmmaker who directs, produces, edits, and writes (among other talents), their body of work ranges from the short film series The Endless Sleepover to the docu-film short A Blue Morning, and the compelling short film narrative Distance. In addition to these titles, some of their other film projects include working on The Tiny Death’s music video US, the Peter Hujar-inspired Fear for Eliot Krimsky, and the upcoming I Already Went. Read more about Allegra as we discuss the common and complex dynamics experienced by artists who are trying to honor their craft while being devoted parents, and the Ira Glass quote they revisit frequently and find applicable to their art. Also, remember to check out Allegra’s website and Vimeo page, where you’ll be able to access and experience a variety of her film projects!
READ MOREMeet the New NYWIFT Member: Rosemary Lepre Forman
Let’s welcome Costume Designer and Wardrobe Stylist Rosemary Lepre Forman to NYWIFT! She has contributed her artistic vision to a myriad of projects such as Woody Allen’s Deconstructing Harry, Spin City starring Michael J. Fox and Heather Locklear, Sex and the City, Law & Order: SVU, Friends from College, Red Oaks, Darren Star’s Younger, and the film Summertime. After many years of dedication, Rosemary received the NYWIFT Designing Women Award in 2011 for her contributions to the TV show Nurse Jackie and later earned the title of Head Costume Designer. When she is not working, Rosemary enjoys playing ukulele and is an avid runner. She is also a devoted mom who divides her time between Manhattan and Windham, New York. Read more about Rosemary as we discuss the importance of persistence, her flair for vintage clothing, and the legendary and multitalented Oscar-winning performer who she would relish being able to design an outfit for!
READ MOREMeet the New NYWIFT Member: Christine Toy Johnson
You might recognize NYC-based artist Christine from the stage, the page, or the screen. She played Diane over one thousand times in the first national tour of the musical Come from Away. Other roles span from Sherry Yang in the Netflix Marvel series Iron Fist to Maria in West Side Story. She hosts The Dramatists Guild’s Talkback podcast, where she shines a spotlight on conversations about equality and inclusion. She also participated in The Writers Lab 2016, the screenwriting program co-produced by NYWIFT. Read more about artists she admires, advocacy for other artists, and new movie musical here!
READ MOREMeet the New NYWIFT Member: Katja Haecker
Let’s give a warm NYWIFT welcome to new member Katja Haecker! As an experienced and award-winning creative for the advertising world, Katja Haecker had her calling in 2015. Since then, she writes and directs not only commercials within the luxury world but also personal film projects, like "Endless Orange Me," a car/fashion short, or "Laps of Honor," a documentary about the protagonist’s passion for fast cars. A German native, she moved to the U.S. in 2007 and, since then, has worked between continents or wherever her passion for filmmaking takes her. Driven, experienced, focused, and open to all kinds of topics, from racing cars to daily life, she always has thrillers and suspenseful plots in mind, with an artistically trained eye. Katja spoke to us about her most daring commercial projects and how her lifelong love of fast cars shows up in her professional work.
READ MOREMeet the New NYWIFT Member: Toni Short
Please join us in welcoming Toni Short to NYWIFT! Toni Short is an Aussie on a mission to tell the textured stories of women from around the world and heal the world through the arts. Following a personal breakthrough, Toni paved her own path towards artistic creation and invites others to walk beside her. This led her to found The Camp, an immersive space for children to learn about creative self-expression. Her project Sister Spirit Stories is a platform to highlight the stories of inspiring women. We Go High Productions produces both Sister Spirit Stories and Toni’s short film Meeting Mr. Oscar, which she wrote, produced, directed, and acted in. Toni told us about her personal healing journey, her most meaningful projects so far, and what’s coming up on the horizon.
READ MOREMeet the New NYWIFT Member: Jasmine Yeshan Zhang
Welcome to NYWIFT, Jasmine Yeshan Zhang! Jasmine Yeshan Zhang was born and raised in Xinjiang, China and is now based in Brooklyn. She graduated from the MFA Photography, Video and Related Media department at School of Visual Arts in 2021. During her studies at SVA, she expanded her interests on making documentary films. She has been working as an Assistant Editor for documentaries since graduation and is currently working on an archival-heavy doc-series. She is always looking for more opportunities for documentary/film editing. Jasmine spoke to us about how her upbringing influenced her interest in other cultures, her transition from still photography to video, and what she hopes to achieve next.
READ MOREMeet the New NYWIFT Member: Jade Dressler
Welcome to NYWIFT, Jade Dressler! Jade has imagined, designed and created for mass and niche pop-culture and luxury lifestyle clients for over 30 years. From nature-inspired body jewelry on major couture runways to award-winning landscape art spanning acres in Brazil, she is known for producing touchpoints of meaning that connect and energize all our lives. The Jade Dressler Agency is NYC-based with global partners. The agency is known for lifting the dreams of personalities, brands and businesses clients with creative services that deliver compelling design, messaging, events, and experiences that thrill. Jade spoke to us about daring to be a disruptor, amazing moments with Karl Lagerfield, and her brand new screenplay!
READ MOREMeet the New NYWIFT Member: Candece Tarpley
Welcome to NYWIFT, Candece Tarpley! Candece Tarpley, of Sissipahaw/Tuscarora/Tsalagi descent, is a World Champion Powwow dancer, an actress and a poet-storyteller-playwright who has been writing since childhood. Holding her heritage close, she's been a featured performer nationwide, weaving her crafts with the patrons of the Public Library of Boulder Colorado; Middlebury College in Vermont; Williams College in Williamstown, Massachusetts; the Pequot Museum in Connecticut; the Brooklyn Museum and the Museum of Natural History in New York City, as well as other creative venues. Candece spoke to us about how her Indigenous heritage influences her work, the response to her television series, and her next major projects.
READ MOREMeet the New NYWIFT Member: Melissa Morales
New York based filmmaker Melissa Morales is a first-generation Puerto Rican Latina alum from CUNY Brooklyn College with a BA in Film Production, holding a magna cum laude GPA. Melissa is an aspiring writer, director, producer and production designer, and multimedia content creator. She has written, directed, & produced four short films in 2022, with her thesis "Bigger" winning a NYWIFT Emerging Female Filmmaker Award at Brookly College and a NYIFA Best Student Director Award both in 2023! Melissa tells us about receiving the NYWIFT Emerging Female Filmmaker Award, her role as a writer, director, and producer, and more!
READ MOREMeet the New NYWIFT Member: Hyonok Kim
Welcome to NYWIFT, Hyonok Kim! Hyonok is an award-winning filmmaker and choreographer who creates innovative and experimental film. Hyonok was born in South Korea, then studied film and dance in Paris and New York. Rather than dialogue, her films use dance to express interactions, bringing the emotional experience to the viewer. She choreographed and directed 15 dance films including Weeping Water, For Sunrise, Dance with Horses, Ode on a Korean Urn, Isle of Waiting Souls, Passion & Rebirth, South Sea to Isang Yun and L’Heure de Coq. Her films were shown at international film festivals and broadcasted in France, Germany, Australia, China, Korea, the Netherlands, and the USA. Now, she lives and works in the Bronx. Hyonok shares her inspirations in nature, as a choreographer and as a storyteller here!
READ MORENYWIFT Member Spotlight: Jean Criss
Meet NYWIFT member Jean Criss, an accomplished woman in media and tech, who has founded four successful e-commerce companies, showcasing brand innovation and ability to create. With certifications in digital media, fashion, and business, Jean is a notable figure in the industry, regularly appearing on TV, podcasts, and live radio shows. She is also a philanthropist and passionate advocate for women in business, actively supporting growth and female empowerment. Jean’s commitment to emerging technologies and trends allows her to navigate these ever-changing territories with resilience and fortitude.
READ MOREMeet the New NYWIFT Member: Sarah Eagle Heart
Introducing NYWIFT Member Sarah Eagle Heart! Sarah is a filmmaker and social justice storyteller from the Oglala Lakota tribe on Pine Ridge Indian Reservation. Sarah shares her creative journey from writing a book with her twin sister about reflections of identity, to working with musical icon John Legend, to her latest feature film.
READ MOREMeet the New NYWIFT Member: Alisa Lomax
Let’s give a warm welcome to Alisa Lomax! Based in Detroit, Alisa is an award-winning producer and director who is interested in providing a platform for characters who are in the midst of navigating hardships. Some of her most celebrated projects include Maya and Her Lover, Layla’s Girl, and the documentary When I Need to Smile, which centers on philanthropist and jazz label founder Gretchen Carhartt Valade. Alisa was one of just 13 Detroit writers to be selected as part of the Sundance Screenwriters Lab. Find out more about Alisa as we discuss her amazing 20+ year career trajectory, which includes her transition from working in corporate jobs to more artistic endeavors, and her current role in a digital arts program that aims to introduce the art of filmmaking to kids!
READ MOREMeet the New NYWIFT Member: Hannah Niebielski
Welcome to NYWIFT, Hannah Niebielski! Hannah is a former National Director for the Olympic Sport of Dressage, where she led 36 US Teams to earn the highest podium finish rate among Olympic medal nations at Championships and Games. She organized talent and teams for the 2016 Olympic Games, 2018 World Games, and 2019 North American Youth Championships. Now, she brings her skillset in managing talent, public relations, event operations, and hospitality to the world of film and TV. Hannah tells us about the overlaps between Olympic sports and entertainment, her passion for connecting others, and the importance of talent support.
READ MOREBehind the Screams: Navigating the Horror Community with LaKisa Renee and Tammy Reese
The horror community is a vibrant and passionate group of individuals who share a love for the genre. Within this unique community, NYWIFT members LaKisa Renee and Tammy Reese have established themselves as inspirational figures through their killer interviews with horror legends and icons. Together, the horror media professionals and enthusiasts celebrate their shared passion for all things terrifying.
READ MOREMeet the New NYWIFT Member: Beth Eisgrau-Heller
Welcome to NYWIFT, Beth Eisgrau-Heller! Beth is a Brooklyn-based visual storyteller and photojournalist, and a proud Gen-Xer to the core! While she explores a variety of subjects through her art, she is mostly interested in addressing issues regarding the present racial divide in the U.S. and aftermath of the pandemic. Some of her work experiences have included collaborating with the Brooklyn Daily Eagle, Tish James for NY, the New York State Trial Lawyers Association, ICP, Grey Advertising, and Getty Images. Additionally, she has offered her talents to KEXP, Willie Mae Rock, Camp for Girls, and the Hip Top Music Fest, all of which are causes and organizations close to her heart. Learn more about Beth as we converse about her relationship to her craft, the reigning philosophies that she lives by and that influence her technique as a visual artist, and her potential sixth sense when it comes to the merging of music and photography!
READ MORENYWIFT Member Spotlight: Helene Lerner
Helene Lerner is a multi-talented author, CEO, talk show host, producer, influencer, mother, and much more. Her online brand, Women Working, has amassed over 20 million followers. Helene’s passion is uplifting women by providing them the tools and encouragement to create their own success. Through hosting the HerTimeTV show on social media, one-on-one mentorship, self-help books, and public engagements, she challenges women to chase their dreams, even if they feel uncertain. Helene is the definition of multi-faceted. She is an author, independent public television host, Emmy Award-winning executive producer, CEO, and Fortune 500 workplace consultant!
READ MORE