Cheree Dillion, Kristin McCracken, Gary Hustwit, Roz Murphy, Marisa Vitale, Angela Tucker, Elisabeth Holme, and Jorge Rivera.
The power of social media in independent film is undeniable. Which is why filmmakers want to know how can social media can increase their film’s visibility and audience reach.
Held on November 21, Create the Buzz, Audience Will Follow was the second installment of NYWIFT’s DIY Series and focused on engaging and connecting with your audience. I was thrilled to moderate the talented panel, which featured Elisabeth Holme (producer, Welcome to Pine Hill), social media consultant Kristin McCracken, Gary Hustwit (director, Helvetica), Jorge Rivera (writer, Lenox Avenue), and Angela Tucker (producer, AfroPop, The New Black).
With diverse experience in film, TV, and web series as well as with Kickstarter campaigns, the panelists offered tips on leveraging social media to promote your project:
- Building your audience before production begins is a key part of successful distribution. Interact with fans/audience members. They are your advocates as well as your audience
- A social media plan can help build an audience that will watch and share your film
- Start wherever you currently have an online presence and build from there
- Utilize social media platforms like Twitter, Facebook, LinkedIn, YouTube, and Instagram not just to promote films but also to cast, staff, and fund projects
- Drive sales and viewers for your film by building a social community where filmmakers can reach out directly to the audience
- Storytelling is vital to successful social engagement. Social media allows you to extend your reach
- Create content that entertains and educates
- Post/update consistently
- Support your peers’ projects
The speakers discussed their storytelling campaigns. Tucker talked about engaging her fan base across multiple social media channels. While, Hustwit shared the importance providing interesting content and engaging with followers. Holme, who is Kickstarter’s film program director, encouraged filmmakers to use social media to not only raise funds but also build an audience community.
A big thanks to our speakers, attendees, and my DIY series co-producers Cheree Dillion and Marisa Vitale.
nywift
Related Posts
Meet the New NYWIFT Member: Jennifer Sklias-Gahan
Welcome to NYWIFT, Jennifer Sklias-Gahan! Jennifer is a New York-based actress, writer, and filmmaker. She is the founder of Demivoula Studios and 18 Bleecker Films, an award-winning production house. She is known for her work in The Urban Ghost Story: Matilda, a short film she wrote and stars in with actor Sean Avery, produced by Academy Award-winner Christine Vachon and 18 Bleecker Films. Matilda took home several honors on the festival circuit, including Best Short Film. She recently completed the indie feature The Cutting Room Floor, and has two other features filmed in 2025 (The Wingers and Windows) being released in 2026. Jennifer’s gothic ghost story book, The House in the Middle of the Street, the first in a series of dark tales, is now available worldwide, distributed by Simon and Schuster. A gorgeous vinyl version, beautifully illustrated by Myles Mullen, is available through Rare Bird publications. The audio version, narrated by Jennifer herself, will have a worldwide release this summer. She’s currently writing the next book in her gothic series, The Last Days and Nights of Ellie Boread. Jennifer plans to create this ancestral narrative into a feature film. In our interview, we discuss her career through acting, directing, writing, and owning a production company; gothic aesthetics; and her upcoming projects.
READ MOREMeet the New NYWIFT Member: Katie Shannon
Welcome to NYWIFT, Katie Shannon! Katie Shannon is a producer and casting professional based in Brooklyn, with a storied background in marketing and brand management. She now works in administration at Weiden+Kennedy while bringing her creativity and organizational skills to various New York-based film and theater productions. She will be producing a one-woman show with Temi Wilkey at The Brick on October 8th. Her show, Lover Girl, got accepted into the Edinburgh Fringe Festival and the SoHo Theatre in London.
READ MOREMeet the New NYWIFT Member: Fozhan Gharib
Welcome to NYWIFT, Fozhan Gharib! Fozhan (Fou) Gharib is a New York-based filmmaker, editor, and screenwriter who transitions seamlessly between performance and cinematic storytelling. After studying for her Master’s in Screenwriting at the University of Tehran, she relocated to the U.S. in 2023, earning a Master’s in Media Studies from The New School. Her work weaves psychological drama with a deeply poetic exploration of memory and resilience. Fou’s recent award-winning narrative short, Night of Melancholia, has screened at prestigious festivals globally and across New York City, cementing her voice as a vital new force in independent cinema. In our interview, Fozhan discussed her journey into filmmaking, the various inspirations behind her work, and her passion for building her projects from the ground up.
READ MOREMeet the New NYWIFT Member: Aayushi Shah
Welcome to NYWIFT, Aayushi Shah! Aayushi is an award-winning South Asian screenwriter/filmmaker based in New York. Her screenplays have gained recognition from Oscar-qualifying festivals across the USA, while her filmmaking work (directing/producing/assistant-directing) includes shorts and features that’ve been showcased at festivals around the world or have streamed on Netflix and other platforms. Throughout her film career, she has worked for leading organizations like Bloomberg, The Juilliard School, PVH Corp., Industrial Scripts, and the Berlinale. Recently, she served as a juror for the FOLCS International Short Film Competition. Her writing has been published online and her work has been featured in the press.
READ MORE
