NYWIFT Blog

By Ozzi Ramirez

Welcome to NYWIFT, Jade Copeland!

Ready to conquer the world of film and television, the fabulous Jade Copeland is currently pursuing a Master’s Degree in Producing while interning at The Tonight Show Starring Jimmy Fallon! These experiences have led to her two recent passion projects, the thesis films, Lemon Bars and Saltwater.

Learn more about Jade’s journey, as we converse about the parallels between her enthusiasm for creating fascinating visual content that questions social mores and the discipline she developed while immersed in the competitive world of hip-hop dance as a teenager.

NYWIFT Member Jade Copeland (Photo Courtesy of Jade Copeland)

Tell us about yourself! Give us your elevator pitch!

I am Jade Copeland, born and raised in Virginia. My artistic journey started with a decade of competitive hip-hop dance. That experience wasn’t just about moves; it taught me the power of storytelling, collaboration, and the magic that happens when you bring people together to create something special.

That love for storytelling led me to New York City in 2018. I earned my bachelor’s degree from CUNY Baruch College and now I’m at Brooklyn College’s Feirstein Graduate School of Cinema specializing in producing, diving deep into the world of film production. I’m a producer at heart, driven by a passion for creating impactful stories that resonate with audiences.

You are currently working as a General Production Intern on the Jimmy Fallon show and developing two thesis films at Brooklyn College. How have these encounters expanded your understanding of what it means to be a producer? 

As a graduate student at Brooklyn College, I have embraced the opportunity to produce numerous short narrative films, all directed by talented women. This experience has instilled in me a deep commitment to supporting female filmmakers throughout my career.

Currently, I am immersed in two thesis films: Lemon Bars, a hip-hop dance narrative that combines my love for dance and film; and Saltwater, a coming-of-age story set in Barbados that honors Caribbean heritage. These projects have expanded my understanding of the producer’s role.

As the producer of these two films, I provide a multi-faceted approach that has taught me the importance of collaboration and efficiency in managing complex projects; I am honing my financial planning and resource allocation skills. This experience will be invaluable as I progress in my career.

Complementing my film projects, my internship at The Tonight Show Starring Jimmy Fallon has immersed me in the fast-paced environment of a live television production. I have witnessed how producers work behind the scenes to ensure seamless transitions, coordinate talent, and manage unexpected situations. This practical knowledge has given me a deeper appreciation for the intricate operations of a successful production.

Through these diverse experiences, I have gained invaluable insights into the multifaceted nature of producing and learned how to balance creative vision, production logistics, and financial planning. I am confident that these encounters will equip me with the skills and knowledge necessary to thrive as a producer in the competitive entertainment industry.

NYWIFT Member Jade Copeland receives an award (Photo Courtesy of Jade Copeland)

You’ve expressed a keen interest in producing impactful films and television shows. Please tell us more! How would you like to make a significant difference through your work?

As a rising filmmaker and television producer, my heart yearns to craft transformative works that leave a lasting impact on society. I am deeply committed to using my creative platform to highlight diverse voices, champion underrepresented communities, and inspire positive change.

My academic pursuits in filmmaking and the entertainment industry have aligned perfectly with my passion for bringing marginalized experiences to the forefront. I envision a future where the stories of Black people and other underrepresented groups are not only told but celebrated and amplified on a global stage.

Through my work as a producer, I aim to collaborate with talented creatives who share my vision of using storytelling as a catalyst for social change. By hiring diverse cast and crew and offering mentorship opportunities to aspiring filmmakers from underrepresented backgrounds, I hope to create pathways for inclusivity and representation in the film industry.

My films and television shows will not shy away from confronting important issues that affect our communities. I believe that art has the power to educate, challenge societal norms, and break down stereotypes. Through my work, I want to spark conversations that lead to greater understanding, empathy, and action.

NYWIFT Member Jade Copeland dancing (Photo Courtesy of Jade Copeland)

During your earlier years, competitive hip-hop dance was a significant presence in your life. Is there a correlation between your relationship with the dance world and calling to produce exciting content? Also, what’s one go-to song that brings out the dancer in you?

From the tender age of 14, my passion for dance intertwined inextricably with my calling for content production. At a dance studio in Virginia, I honed my craft, teaching young dancers and choreographing hip-hop routines. My dedication caught the attention of the studio owner, who entrusted me with the responsibility of creating content for their online presence.

From that pivotal moment, my involvement in the dance world encompassed all aspects of video production: choreography, directing, and editing. This comprehensive experience ignited a deep-seated love for the art of filmmaking, particularly dance films such as Step Up and You Got Served.

After graduating from college, I embarked on a career change. Drawing upon my experience in the dance studio, I recognized the synergy between my passion for dance and my interest in film. This realization led me to pursue a master’s degree in Cinema Arts and Film/TV production.

During my graduate studies, my journey came full circle. I had the opportunity to produce and choreograph a hip-hop narrative dance film that explored the African-American experience in the dance community. This project not only showcased my artistry but also affirmed my deep-seated passion for bringing stories to life through the medium of film.

My love for dance extends beyond the studio and into the realm of music. One song that consistently gets me to dance is “Gimme Whatcha Got” by Chris Brown, a fellow Virginian.

NYWIFT Member Jade Copeland raising money for her thesis film Saltwater (Photo Courtesy of Jade Copeland)

What would you recommend to filmmakers who are relatively new to the industry, have worked in entry-level jobs such as production assisting, and have the urge to produce their first project but aren’t sure how to start?

My advice would be to always trust in your abilities and never doubt yourself. As I move up the ladder in the film industry, I’m realizing that everyone is still learning and learning on the job for that matter. Never be nervous about that first big project. You can make it if you have good communication skills, attention to detail, and an overall passion for this industry.

Additionally, I suggest using the internet to your advantage. Researching and brainstorming before you hop onto new projects outside your scope is highly recommended. Also, if you have friends and peers who have done interesting projects, hone their skills to see what advice they can give.

NYWIFT Member Jade Copeland on set (Photo Courtesy of Jade Copeland)

How did you learn about NYWIFT and how does the organization’s mission align with your career aspirations?  

I learned about NYWIFT from my entertainment law professor, Maria Miles. We were talking after class one day, and she told me she was a former board member and that I should be part of the organization and participate in the Next Wave program. I always take recommendations from industry professionals I respect, and the experience has been amazing.

As a woman of color trying to navigate the film industry, this organization aligns with my career aspirations. NYWIFT is making strides for women in general and shines a light on those who look like me and have aspiring careers. Through the mentorship programs, workshops, and festivals, there is something here for every woman in the film and television industry.

NYWIFT Member Jade Copeland on set (Photo Courtesy of Jade Copeland)

What is some of the best advice you’ve received? And the worst advice?

The best advice I received was from an industry professional woman who took a liking to my career at an awards dinner for a non-profit. While we were sitting together, I confessed to her that I was nervous about speaking to so many influential people and didn’t know how to pitch myself appropriately without sounding desperate. She told me never to be afraid of introducing myself. Otherwise, I would never get anywhere.

Some of the worst advice I received was from multiple people who recommended that I just “wing it” on set. Being in a producer-specialized program, my new world requires me to plan ahead so I’m always prepared for all possibilities. I’ve found that many people in the industry are comfortable with letting things flow, and while that may work for some dedicated crews that are very close to one another, I will never “wing it” on set.

NYWIFT Member Jade Copeland at her internship (Photo Courtesy of Jade Copeland)

Where do you see yourself in five years? Ten years? 

My passion for the entertainment industry burns bright, fueled by a deep love for the power of storytelling. I see my future intertwined with the dynamic world of film and television, and I am particularly drawn to the creative energy of the company I am at now, NBCUniversal.

Within the next five years, I aspire to be a vital team member at NBCUniversal, contributing my skills and dedication to a management role within scripted or unscripted film or television. I believe my passion for this industry, coupled with my logistical and technical skills, would make me a valuable asset.

Looking further down the road, in ten years I envision myself as a young Vice President at a major entertainment company, leading with innovation and a commitment to diversity. My goal is to champion a variety of voices and perspectives within feature films and documentaries, ensuring that our stories reflect the rich tapestry of humanity.

Connect with Jade Copeland on LinkedIn, follow her on Instagram at @DanceThreat, and follow her project Saltwater on Seed and Spark.