By Mellini Kantayya
In December, New York Women in Film & Television presented “Producer Boot Camp for Digital,” hosted by RED Digital and led by freelance producer Julie Gomez. Julie’s vast experience includes running the Upright Citizens Brigade’s production company Don’t Think Productions, as well as producing Thank you Del: The Story of the Del Close Marathon, which premiered at SXSW in 2016.
In true boot camp fashion, Julie took participants through the steps of a digital project from concept to in-the-can, sharing pragmatic and unexpected gems on the art of producing along the way. Among them were:
- Take a holistic approach to producing. Always be mindful of being a creative and a leader—a steward of the project and your team.
- Key in implementing the above, is the “Liz Lerman Critical Response Process”—a technique for getting and giving useful feedback on creative processes and artistic works-in-progress.
- Surround yourself with genius. Having a great team elevates you and the project.
- And since you’ve surrounded yourself with geniuses—listen to them. “Don’t block flow.” Often not-so-great ideas and way-out-of-budget ideas pave the path to creative and useful solutions. And always deliver feedback respectfully (see #2).
- Treating your team well includes feeding them well—healthy meals with a comfortable place to sit, enjoy, and recharge. This gesture is not only one of respect, but increases productivity and prevents a junk-food-sugar-crash halfway through your workday.
- Don’t make ballpark guesses when it comes to budgeting a job for a client. Be clear about what the client wants and then offer options at varying budgets.
- Avoid using with animals when on a tight budget, especially cats because…cats.
- Think “post” in “pre.” Involving post-production from the start can keep you on budget and will avoid potential disasters.
- Imagine the worst—what happens if it rains? If someone is late? If the location is locked? Be prepared for anything.
- Lastly, Julie recommended the following books: Scheduling and Budgeting Your Film by Paula Landry; Production Management 101 by Deborah Patz; Film Budgeting by Ralph S. Singleton; In the Blink of an Eye by Walter Murch; and Making Movies by Sydney Lumet.
NYWIFT produces over 50 professional development programs and events like this one throughout the year. See what’s coming up!
Related Posts
Meet the New NYWIFT Member: Esther Casas Roura
Welcome to NYWIFT, Esther Casas Roura! Esther is an award-winning filmmaker known for blending metaphorical storytelling with animation. Originally from Barcelona, Spain, she began her career as a molecular biologist before moving to New York and transitioning into filmmaking, focusing on animation while working across both commercial and narrative projects. She later founded Claymaniak Studios (now ECR Films) to create emotionally resonant films across stop-motion, traditional animation, and motion graphics. Her animated shorts—Check Date: An Underdog Love Story, Creamen, and FLOCKY—have screened internationally at over 150 film festivals. FLOCKY was recently shortlisted for the Goya Awards in Spain, has received 18 international awards, and has gained international recognition for its social impact. Esther is currently developing her fourth short, The Melody Within, and her first animated feature, TAO.
READ MORENYWIFT at Tribeca Festival: “APART” Animated Short Explores Friendship, Courage, and the Human Cost of Division
At the 25th Anniversary of the Tribeca Festival, the Shorts Program curated by Whoopi Goldberg delivered a powerful lineup of animated storytelling that continues to expand the boundaries of the medium. One of the standout selections, APART, made its world premiere at Spring Studios, offering audiences a deeply emotional lens into apartheid-era South Africa through the eyes of two young boys whose friendship is tested by a divided world. Tammy Reese and LaKisa Renee bring us exclusive interviews with writer Spike Lee and director Pola Maneli.
READ MOREMeet the New NYWIFT Member: Christina Brennan
Welcome to NYWIFT, Christina Brennan! Christina is a New York–based filmmaker whose work explores the emotional complexity of young womanhood through bold, conversation-driven storytelling. She is particularly drawn to dystopian, psychological thriller, and comedy genres, often blending tension and humor. As a recent graduate, she made her directorial debut with the short film Dear Nora, which won first place at AGBO’s No Sleep ’Til Film Festival—marking an exciting start to her creative career. In addition to her work behind the camera, Christina is the founder of Onore Films, a community dedicated to supporting and connecting young women in film through collaboration and shared resources. With experience across multiple areas of production, she approaches filmmaking as both a creative practice and a way to foster meaningful connection. In our interview, Christina discussed her journey into filmmaking, the inspiration behind Dear Nora, and her passion for building community among emerging women in film.
READ MOREMeet the New NYWIFT Member: Anna Bick Rowe
Welcome to NYWIFT, Anna Bick Rowe! Anna is an Emmy Award-winning producer and Head of Production at Smartypants Pictures, an Academy Award-winning production company based in Brooklyn. She thrives on being “multilingual” within the industry, seamlessly navigating between commercial, nonprofit, and documentary projects. Anna has worked on a wide range of high-profile projects, including serving as Executive Producer alongside Nobel Peace Prize Laureate Malala Yousafzai on Stranger at the Gate, which was nominated for an Academy Award in 2023. In addition to her documentary work, Anna has produced content for brands such as Adidas, Delta Air Lines, The Lincoln Motor Company, Macy’s, Snapchat, Cadillac, Indeed, Cooper Tires, and Ford Motor Company, as well as films for dozens for nonprofits. In our interview, Anna shared her journey into producing, what working on the Oscar-winning documentary All the Empty Rooms meant to her, and her approach to social impact storytelling.
READ MORE
2 Comments
Paula Landry
Thanks so much for this great post Mellini Kantayya! This sounds like a fantastic, empowering workshop by Julie Gomez and Red.
I appreciated #1 – about taking a holistic approach, by fusing creativity with leadership – is a challenge and offers tremendous rewards as well as to respect and honor the flow . I’m so appreciative that my mentioned book was mentioned, an unexpected surprise. Looking forward to hearing more!
busyk
These are such great tips. #8 if you have a clear idea of the post, then you’ve got a road map for production & #5 if you feed your crew well, they’ll be happy & devoted to the project. Thanks for sharing!