For independent filmmakers, DIY marketing campaigns and successful social media strategies have become a fundamental component of the creative process. But just what is the best way to build an audience?
This panel of seasoned experts will discuss the important role social media plays for filmmakers today. They'll highlight their favorite strategies for generating awareness and share what tools and tactics worked best for their projects, from crowd-funding to self distribution across various digital platforms.
Elisabeth Holm is Kickstarter's Film Program Director, overseeing Kickstarter's filmmaker education, outreach, events, and editorial. In addition to her work at Kickstarter she is currently in post-production on Gillian Robespierre's feature comedy Obvious Child starring Jenny Slate, Gaby Hoffmann, and David Cross. Most recently she produced Keith Miller's 2012 Slamdance and Fipresci Jury Prize-winning Welcome To The Pine Hill (Oscilloscope) and was the Associate Producer of Joe Berlinger and Bruce Sinofsky's Oscar-nominated Paradise Lost 3 (HBO). She lives and works in New York City.
Kristin McCracken is a writer who consults with filmmakers and film festivals on social media, web content, and digital strategy. Her clients include the Hamptons International Film Festival, 20 Feet From Stardom, Running Wild, and Cinetic/FilmBuff. After 18 years in higher education administration, she changed careers in 2008, eventually becoming Vice President of Digital Media for Tribeca Enterprises (parent company of the Tribeca Film Festival). She has contributed in-depth filmmaker profiles to The Playlist (Indiewire), The Huffington Post, Filmwax Radio, Design Bureau, and TribecaFilm.com. Her latest book is entitled “101 Things to Do Before You Turn 40.” She attended both the University of Virginia and New York University.
Gary Hustwit is an independent filmmaker based in New York and London. He has produced eight feature documentaries, including the award-winning I Am Trying To Break Your Heart About the Band Wilco; Moog, a documentary about electronic music pioneer Robert Moog; and an experimental feature film with the band Animal Collective. Hustwit worked with punk label SST Records in the late1980s, ran the independent book publishing house Incommunicado Press during the 1990s, was Vice President of the media website Salon.com in 2000, and started the indie DVD label Plexifilm in 2001. In 2007 he made his directorial debut with Helvetica, a documentary about graphic design and typography, the beginning of a design film trilogy which continued with Objectified, about industrial design and product design, and concluded with Urbanized, about the design of cities. The films have been broadcast on PBS and BBC1 among other outlets, and have been screened in over 300 cities worldwide. Hustwit was nominated for a 2008 Independent Spirit Award for Helvetica.
Jorge Rivera is the head writer and co-writer on several of ValDean Entertainment's most well known digital series including: Odessa, Lenox Avenue, and The Baby Daddy Memoirs. Prior to writing for ValDean, his best known work was the web series Rhyme Animal (starring Al Thompson (the Cleveland Show, the Royal Tennenbaums) and Craig "muMs" Grant (of HBO's OZ)), which took home the 2011 Independent Film Quarterly Best New Media/Webseries prize. In 2010, he produced and directed The Uprotected a branded content webseries which took home two Honorary Webbys in the Branded Entertainment category. As a multi-platform screenwriter and producer, Rivera's work has included independent television, film and award winning digital productions. He also teaches a variety of New Media subjects that include screenwriting and video production for the web.
Angela Tucker is a writer, director and producer. She recently co-produced The New Black, which premiered at the 2013 LA Film Festival and is screening at film festivals worldwide, with an upcoming theatrical debut in New York in February 2014. Directorial work includes (A)sexual, a feature documentary about people who experience no sexual attraction available on iTunes and VOD, and Black Folk Don’t, a satirical documentary web series in its third season featured in Time Magazine’s “10 Ideas That Are Changing Your Life.” She is also the Series Producer for the PBS documentary series AfroPop. She was the Director of Production at Big Mouth Films, a social issue documentary production company that was a project of Arts Engine, Inc. There she produced award-winning documentaries including Pushing the Elephant (PBS’ Independent Lens). Tucker is based in Brooklyn, NY and can be followed on Twitter @tuckergurl.
Rosalind Murphy (moderator) is a marketing communication consultant that specializes in film marketing, relationship marketing and social media content management. Murphy has over 10 years of experience as a strategist of media, promotions and marketing. She brings years of success creating strategic partnerships by customizing multi-channel programs that build brands and promotes products. Prior to working as an independent consultant, Murphy worked for six years at Microsoft as an Executive Engagement Manager. She also created branded entertainment for Microsoft Fortune 500 C-level clients. Murphy spent four years as the Marketing Director for Film Life Inc., where she led marketing, media planning, promotion and advertising sales management.
Produced by Roz Murphy, Marisa Vitale, and Cheree Dillion
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Last updated: Nov. 18, 2013