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Get Reel, a mobile app that tracks film violence against women, seeks support on IndieGoGo 

Violence against women - particularly sexual violence – is a major public health problem and a violation of women's rights. Depicting this kind of violence as a form of entertainment is common in film and television. Violent scenes, often depicting rape or the threat of rape, are relied upon and typically shot in a way that depicts the violence as titillating or exciting. In short, violence against women has become an acceptable form of entertainment.

Windy Borman, Founder of Lights, Camera, FemAction, hopes to achieve lasting change by creating an app that tracks violence against women in the movies. It will address discrimination against women, promote gender equality, and help move towards more nonviolent cultural norms. Their mission is to cultivate a community that will engage, educate and empower consumers to demand a different kind of movie-going experience. Utilizing an app, blog, social media and direct advocacy, they will focus on three things:

1.     Educate the viewing audience about the impact of depicting violence against women as a form of entertainment.
2.     Collect data about which films/shows are depicting violence against women via an app
that will allow viewers to self-report when they have seen it.
3.     Demand change through direct advocacy with filmmakers, screenwriters, producers,
and film festival executives/screeners.

The group is launching an IndieGoGo campaign on October 1st to generate the initial funding for
the project. If you would like to know more about it, please check out the campaign link and the app icon HERE.

Facebook: https://www.facebook.com/FemAction
| Twitter: https://twitter.com/LightsCamFemAct
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Join the conversation on Twitter: #nywift | @nywift

NYWIFT programs, screenings and events are supported, in part, by grants from New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.

New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts
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