|Diversity in Advertising
We've undoubtedly come a long way since the days of Mad Men. But does the advertising industry do enough to represent—and appeal to—America's true diversity?
Please join our panel of industry experts for a discussion about recent efforts in advertising to promote diversity and inclusion at every level—from executives to creative directors to the actors who grace our screens. These agency reps will share their thoughts and answer your questions about changes in the industry over the past few years, as well as discuss specific diversity initiatives as well as discuss specific diversity initiatives within their respective agencies.
Please bring your questions about how their programs affect your own employment as a creator, editor or performer.
Ana Ceppi is VP, Business Development for Univision Communications Inc. (UCI), the leading media company serving Hispanic America. She is responsible for both developing new content and training that raises Univision’s profile and reputation on Madison Avenue. Prior to joining Univision, Ceppi was VP of Brand and Advertising for American Express, where she led Latin American, Canadian and Caribbean positioning and communication development. In this role, she also directed brand communications, working with Ogilvy, Crispin and Digital, managed product launches, and led small business international development. Under Ceppi’s leadership, her communications campaigns earned Amex five international awards, including an Effie. She was also recognized as a marketing “Googly” recipient by Google in Mexico. Before American Express, she was at McCann Erickson and worked on global businesses, including Intel, MasterCard and Marriott..
Danielle Cherry is VP, Human Experience Strategist for SMG Multicultural, leading understanding about cross-cultural communities and how those insights impact experiences with brands and categories. Working closely with Esther Franklin, EVP, head of SMG Americas Experience Strategy, Cherry drives knowledge and interest in multicultural targeted communications and infuses new insights into plans for clients, led by Beyond Demographics™, the unprecedented research initiative exploring the vital role of identity in reaching multicultural consumers. A member of the SMG Multicultural team since 2007, Cherry had most recently served as Communications Planning Director for Mediacom. Previously, she was media associate and rising planning supervisor for Starcom Chicago and spearheaded the agency’s recruiting efforts to Historically Black Colleges and Universities (HBCUs).
Debi Deutsch is the Executive Director and a Board Member of Torch. After nearly eight years as the Youth Services Director at Ice Hockey In Harlem (IHIH), she teamed up with Peter Drakoulias to establish The TORCH (Together Our Resources Can Help) Program in 1999. TORCH’s mission is to provide New York City public high school students with intensive exposure to career training and opportunities in communications and the arts, all while facilitating a meaningful way of increasing the diversity of the workforce in those industries. From their first day in the program the students are engaged with professional mentors who guide and support them through "real life" career-specific projects such as filmmaking, the creation of video PSAs, and the conceptualization and implementation of an annual high school talent competition attended by over 700 audience members each spring.
Regina Ebel, Marketing & Advertising Production Consultant, has served as Director of Television Broadcast Production, Director of Integrated Production on G.E. and on the New York Board of Directors. Since joining BBDO New York in 1986, Ebel has overseen production of thousands of commercials for clients such as Pepsi, GE, Gillette, Campbell’s, Frito-Lay, and FedEx. Many of the commercials produced by Ebel have become legendary, winning every major award in the industry: Cannes Lions, One Show, ADDY’s and ANDYS, including, the first ever Emmy awarded for advertising: HBO’s “Chimps” featuring Dr. Jane Goodall and her chimps in her first ever television commercial. She also played an integral part in the creation of the GE’s current “Imagination at Work” campaign. Ebel has been a strong influence on BBDO/NY’s Diversity Council Team. She is also on the board of TORCH.
Doris Huang, Director of Media Services of Admerasia, got a strong head start in multicultural media 10 years ago. Huang is now one of the most sought-after media talents in the business. With her keen knowledge of the changing face of America, she skillfully lends her expertise to such clients as P&G in targeting the Asian market. Today, backed by a dynamic media team, she oversees operations for McDonald's, Citibank, Lowe's, Foxwoods and Dish Network.
Carol Watson (moderator) is the President and Founder of Tangerine Watson, Inc., the only talent sourcing, coaching and consultancy firm specializing in multicultural advertising and marketing professionals. Watson publishes Thrive, an online multicultural professional development publication. In 2012, Watson orchestrated the debut of The Tangerine Watson IMPACT Study. Watson launched her advertising career at Bates, USA. She then went on to work for the New York Times and Essence Magazine and served as the Publisher of Vibe and Vibe Vixen magazine. She has been featured in The New York Times, Crain’s Business, Black Enterprise and Ad Age, where she is a contributor to its multicultural blog The Big Ten. She is the President of the Board of Directors of Advertising Women of New York and an AAF Mosaic Council Member.
Produced by Jennifer Carpenter and Ylana Kellar.
NYWIFT programs, screenings and events are supported, in part, by grants from New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.
Last updated: Feb. 11, 2013