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Intro to Community Engagement: I Made A Film. Now What?

Calling all independent filmmakers! Join us for a hands-on workshop with MocaMedia on creating a working outreach plan. We'll cover the following topics: core audience, creative outreach strategies, partnerships, resources, collaborative workspaces, case histories, and social media platforms, tools and strategy.
You'll leave with the draft of your outreach outline, which is the basic building block for your film's campaign. Come prepared to engage!

Please note:  The presenters would like to be sure that all attendees leave the session with a workable strategy for their project. For that reason, we recommend that you come prepared to share either your trailer, the project's URL, a short synopsis, a DVD, etc. so that your document is specific to what you are working on. This is not mandatory—only bring whatever you are comfortable showing. If you would rather just speak about your project, or listen to the information for other projects, that's more than okay as well.

Gwendolyn Alston is a partner in MocaMedia. Originally from NYC, Alston comes from a marketing and publishing background. Before co-founding MocaMedia, she launched a video production and online marketing company, MocaenbocaTV. She serves on the advisory board of Women Mentor Women, based in New York, and teaches a class in online video production at Syracuse University in Madrid. She is the associate producer of Susan Rockefeller’s Mission of Mermaids, a short film about ocean conservation.

Angela Alston is a partner in MocaMedia and an award-winning maker of short films who has worked in community relations and publicity. She served as the workshop director for CineWomen NY for two years and technical director of Democracy Now for six years. She is a board member of the Video Association of Dallas, and a member of Women in Film Dallas and D-Word, an electronic community for documentary makers. She makes her home in Dallas, Texas.

About MocaMedia

We design and implement community engagement campaigns for independent films. Central to our strategy is the use of social media. We help films reach their core audiences and become tools for education and action. We also advise on festival strategy, develop partnerships, catalyze community screenings, and plan special events. Films that we have represented include the multi-award-winning A Sea ChangeWomen in the DirtMothers of Bedford and Saint Misbehavin’: The Wavy Gravy Movie.

NYWIFT programs, screenings and events are supported, in part, by grants from New York City Department of Cultural Affairs in partnership with the City Council, and New York State Council on the Arts with the support of Governor Andrew Cuomo and the New York State Legislature.